Connecting the Dots: The Art and Strategy of CX

Description

What turns a once-off buyer into someone who keeps coming back? Charné Munien, Strategy Director at RogerWilco, has spent years around the world helping brands build customer experiences people genuinely want — and in this episode we put her in the hot seat to explain why CX deserves a slice of your limited time and budget.We get into what "customer experience" really means beyond the buzzword, why a CMO or head of marketing should treat CX as a growth lever rather than a nice-to-have, and how to build something irresistible without a global-brand budget.If this one has you looking hard at your own customer experience, our free Honest Marketing Audit asks the same kind of questions. Download it free Connect with Charné on LinkedIn Want the room where conversations like this carry on every day? That's the SA Marketers' Circle — a WhatsApp community for South African marketers to think out loud together. Join at the early-bird rate (R100/month, locked in for life) here. Connect with Terence on LinkedIn Subscribe so you don't miss the next episode. Hosted on Acast. See acast.com/privacy for more information.