The Agile Solo Marketer: Strategies for impact and AI integration

Description

We all know that marketing departments are getting smaller, but how does a head marketing cope when they ARE the marketing department?Amy Hopkins had this experience as head of marketing for Africa Padel (she's has since moved to a new role), so I wanted to understand how she used AI tools strategically, while focusing on building deeper relationships inside and outside of the business.Our chat had some real perspective shifts for me, and I think it will do the same for you.Follow Amy on Linkedin here: https://www.linkedin.com/in/amy-hopkins-8725631a/Join the SA Marketers' Cicle here: https://www.samarketerscircle.co.za/Connect with me on Linkedin here: https://www.linkedin.com/in/terence-mentor/———Free guide: The Solo & Lean Marketer's Field GuideIf Amy's "department of one" reality sounds familiar, we've gathered the most practical ideas from across the show into a field guide for marketers who are the whole team. Download it free: https://www.samarketerscircle.co.za/podcast-field-guide.html?utm_source=podcast&utm_medium=podcast&utm_campaign=field-guideAnd if you want the room where conversations like this happen every day, that's the Circle: samarketerscircle.co.za Hosted on Acast. See acast.com/privacy for more information.