Tooru PLC (AIM:TOO, FRA:73N) CEO Scott Livingston talked with Proactive's Stephen Gunnion about the deal to buy Mylky BV, a Dutch e-commerce business that sells small home appliances enabling consumers to make their own plant-based milks, and how it fits into the companyโs broader growth strategy.
Tooru PLC (AIM:TOO, FRA:73N) CEO Scott Livingston talked with Proactive's Stephen Gunnion about the deal to buy Mylky BV, a Dutch e-commerce business that sells small home appliances enabling consumers to make their own plant-based milks, and how it fits into the companyโs broader growth strategy.
Livingston outlined how Mylky has achieved rapid success, growing to โฌ9 million in revenue within just two years. He attributed this to the productโs unique technology, strong intellectual property, and highly effective direct-to-consumer marketing approach across Europe. He said, โMylky in a very short space of time hasโฆ grown exponentially,โ highlighting the strength of the brandโs execution and market fit.
The acquisition, valued at ยฃ12 million, was structured to minimise risk while leveraging Mylkyโs profitability, cash position, and subscription-based business model. Livingston emphasised the importance of recurring revenue streams, including ingredient subscriptions and potential cross-branding opportunities with Pulsin. The deal also brings access to a customer base of over 70,000 users, which he described as a valuable asset for future growth.
Looking ahead, Livingston identified the UK as a major untapped opportunity. The company plans to launch Mylky in the region through a co-branded strategy with Pulsin, supported by data-driven marketing and consumer insights gained from other European markets.
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